The 2015 10-Point Plan
1. Identify 10% of unknown/no data voters in the Voter File.
We have a robust Voter File here in Minnesota, but we need to constantly add to our information to make sure that the information is fresh, accurate, and useful. Your work to identify voters will make door knocking and phoning more efficient and save valuable resources in an election year. Knowing our target audiences will assure that we are reaching base and persuadable voters open to our DFL message of progress.
2. Appoint a Candidate Development and Recruitment Coordinator.
While it takes special skills to be a candidate, behind every successful candidate is a team who believed in her from the beginning. We need every unit to appoint a Candidate Development & Recruitment Coordinator who will work on identifying and developing candidates to run for offices throughout their organizing unit, including often overlooked local government positions. This person will work directly with the PROJECT LEAD (Leadership, Education and Development) steering committee to identify short-term, intermediate, and long-term candidate prospects.
3. Appoint a Communication Coordinator.
The Communication Coordinator leads each local unit’s communication efforts, both internally and externally. Communication Coordinators keep on top of what our DFL leaders are doing to improve the economy, create jobs and invest in education, and operate at the hub of communication activity. Communication Coordinators receive daily and weekly emails from the DFL Communication Director to be shared with their local units and to be used for letters to the editor and social media posts. Communication Coordinators are responsible for getting out messages from our elected officials, candidates, and the party through various communications channels.
4. Send at least one person to the DFL Training Summit or Regional Training Programs.
DFL party leaders, activists, campaign staff and candidates gather in odd-number years for the DFL Training Summit to hear from nationally-recognized speakers and political experts. The keynote presentation and breakout session provide both practical and motivational training to prepare us to be powered up and ready to win! By having representation from every local unit, we can be assured that the valuable training & tools are shared with activists in every part of the state.
5. Conduct at least one targeted absentee ballot registration canvass.
Minnesota now offers No Excuse Absentee voting. For the first time ever, voters do not have to provide an excuse for voting by mail or in person prior to Election Day. To help the DFL reach voters who would most benefit from voting absentee, each unit should hold an absentee ballot registration canvass. We had tremendous success in 2014 in getting hard-to-reach voters to participate in the election through No Excuse Absentee voting. The easier it is to vote, the more people will vote. And the more people who vote, the more DFLers will win.
6. Establish and maintain an active local unit website, Facebook and Twitter presence.
Websites, Facebook pages and Twitter accounts for local units are no longer “nice to haves,” they are “have to haves.” More and more people are using online resources to not only get information but also finding ways to take action. It is critical that we have all of our organizing units establish and maintain website, Facebook, and Twitter accounts. The DFL Party has invested in a website platform that allows our local units to set up a modern website that includes up-to-date tools, including a secure contribution page, all free of charge to the local unit. In addition we provide trainings to local units on social media and digital organizing techniques which help keep units up to date on how to best use Twitter, Facebook and other online resources.
7. Establish and hold an annual fundraising event.
Local fundraisers such as house parties, picnics, and other events are vital to any campaign or political organization. Fundraising events not only help raise money to support local candidates and build the party but also provide fun activities to galvanize participation. Having an annual fundraiser with a specific theme (summer barbeque or fall picnic are great examples) each year will create a sense of community and fill your coffers so that you are prepared for the upcoming election.
8. Conduct a Local Day of Action with the DFL Day of Action Toolkit.
Part of the focus of this plan is to keep local volunteers who were active in the past election year engaged in meaningful work in the off-year. We have discovered that we lose volunteers by not keeping them engaged early and often in the cycle. We need to find ways to keep the energy created in the past election going year round. One of the ways we can keep an active and engaged volunteer base is to participate in Days of Actions. The DFL will develop a toolkit to help you plan for a successful Day of Action which might include activities like hosting a house party, canvassing persuadable voters, community service, etc.
9. Participate in monthly Train to Win DFL Conference Calls.
As part of our continued commitment to equipping our party leaders with the tools necessary to build the party and win elections the State DFL will be conducting monthly trainings via Conference Call and Webinars on a variety of different subject matters. These trainings – “Train to Win” will kick off this summer and will provide opportunities for people throughout the state to participate in our in-depth training programs. By participating in these Train to Win calls, local DFL leaders will get the information and guidance they need to make them more confident and effective leaders as we prepare for another important election year.
10. Complete the DFL 2015 Organizing Unit Survey.
In an effort to have strong organizing units across the state, the 2015 Organizing Unit Survey will help the DFL identify the strength and weaknesses of our party infrastructure throughout the state. This information will be used to provide the resources necessary to help local units be successful. We have to look at our party infrastructure with a critical eye to make sure that we have high functioning organizing units in all parts of the state. The DFL has a long-standing tradition of grassroots involvement and our future success depends on strengthening our local units now.